Customers buy projects. Search should sell the whole project.
“Как положить плитку в ванной” is a list of twenty products. AACSearch understands trade vocabulary and dimensions, answers how-to questions from your guides, and completes the list.
Queries plain keyword search gets wrong
дюбель 6х40dimensions as textсаморез по дереву 4.2size, materialклей для плитки на тёплый полuse caseгипсокартон влагостойкийtrade term (ГКЛВ)чем покрасить заборa question, not a productламинат 33 классspec as a numberWhere search loses customers today
Dimensions break matching
“6х40”, “6*40”, “6 x 40 мм” are the same dowel. Without normalisation each spelling returns something different — or nothing.
Trade slang vs catalogue names
Customers say “ГКЛВ”, “профнастил”, “саморез-клоп”; the catalogue says something longer. Synonyms by hand never keep up.
How-to questions go nowhere
“How do I lay tiles?” has no product title to match, so the visitor leaves for a video site — and buys there.
Half a project in the basket
The customer buys tile adhesive and forgets the primer, the grout and the notched trowel. They come back — or go elsewhere.
How AACSearch solves it, layer by layer
Each card names the capability behind it. Items marked “in development” are designed and scheduled, not live yet.
Finds the right item from the first letters — typos, synonyms, filters, meaning.
Dimension-aware matching
Size and unit phrases are normalised so different spellings of the same dimension find the same product.
Trade vocabulary
Synonym sets for trade terms, plus synonym suggestions mined from queries that returned nothing.
Spec facets
Class, thickness, material and pack size become filters with live counts.
No dead ends
A zero-result ladder relaxes the query step by step before showing an empty page.
Widens the basket: similar, frequently together, personal.
Frequently together
Items clicked together in the same session, as a first signal of what belongs to the same job.
Store-specific ranking
Pin own-brand lines, bury discontinued ones, run seasonal campaigns on a schedule.
Answers questions a filter can't, citing your own catalogue and docs.
How-to answers with a shopping list
“How do I lay tiles in a bathroom?” — a short answer from your guides with links to the products it mentions.
Learns how items, queries and topics connect — and leads the visitor to the goal.
Project missions
Will discover groups like “tiling a bathroom” or “building a fence” from what customers buy together, and present them as ready-made lists.
Required companions
Will link products through requires relations — adhesive requires primer, laminate requires underlay — and remind the customer before checkout.
One visitor, from first query to goal
What the visitor does on the left, what AACSearch does on the right.
- 1
Question
Asks “чем положить плитку на тёплый пол”.
Answers from the store's guide and links the adhesive types it recommends.
AI answers with citations - 2
Choose
Opens an adhesive and filters by pack size.
Pack size and class are facets; out-of-stock packs are demoted.
Facets and filters - 3
Complete
Adds the adhesive to the cart.
Suggests primer, grout and a notched trowel that this project needs.
Product graph· in development
Your first two weeks
A typical rollout for this industry. Most teams are live on day one and spend the rest of the time measuring and tuning.
Day 1
Import the catalogue; dimensions and class become filters.
Day 2
Add trade-term synonyms from the zero-result report.
Week 1
Crawl your how-to guides into a second index for the assistant.
Week 2
Review rescue rate and lines per order.
What to measure
The numbers to judge a rollout by. Compare them with an A/B split or a before/after window on the same traffic.
- Zero-result rate
- Trade slang and dimension spellings are the main source; should fall quickly.
- Lines per order
- The project effect: more of the job bought in one place.
- Assistant-to-cart rate
- Share of answered how-to questions that lead to an add-to-cart.
Connects to
- 1C-Bitrix
- YML feed
- CSV / JSON
- Sitemap crawl for guides
- REST API
Capabilities used
Coming next
Questions
Search for DIY & building materials, live this week
Connect a feed or a site, embed one script, and measure the difference on your own traffic.